It’s been said that the best place to hide a dead body is on the 4th page of Google search results. It’s kinda true- do you click beyond the first few pages?
But Google plays favourites. Google loves displaying websites that are search engine optimised with relevant URLs, keyword-rich content, tagged images and lots of credible backlinks.
Search marketing is all about strengthening your visibility so potential customers can find you at the precise moment they're searching.
Search Engine Optimisation (SEO)
Pay-Per-Click (PPC) advertising