It’s been said that the best place to hide a dead body is on the 4th page of Google search results. It’s kinda true- do you click beyond the first few pages?
But Google plays favourites. Google loves displaying websites that are search engine optimised with relevant URLs, keyword-rich content, tagged images and lots of credible backlinks.
Search marketing is all about strengthening your visibility so potential customers can find you at the precise moment they're searching.
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Search Engine Optimisation (SEO)
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Pay-Per-Click (PPC) advertising
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Link building
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Retargeting
